Instructors: Gian Hasbrock, MIRM, and others TBA.
Master the craft of successful selling. This
professional-level course is designed for specialists
in new home sales. You will gain a broad
understanding of the home building business,
discuss consumer psychology, and learn the
advanced techniques used by real estate veterans
for greeting, closing and overcoming objections.
Is a housing recovery around the
corner? If so, how will the 50+ market fare? In this
webinar NAHB economist Paul Emrath will provide
an overview of the economic conditions affecting this
segment of the housing industry and provide a
forecast for both the short and long term. Nationally
recognized market researcher Tim Sullivan will
provide an in-depth analysis of the 50+ market,
identifying emerging trends and prospects for the
future. For builders involved in 50+ housing, this
webinar may be the closest thing to having a crystal
ball!
Today’s economic
climate is challenging builders. In this webinar,
builders of all sizes – including national and
small/mid-size builders – will assess what’s
happening in their own backyards as well as provide
their insights on the future. The panel will examine
everything from product design and marketing to how
they are adapting their business operations and
preparing for the recovery. They’ll also provide tips
on how you can capitalize on opportunities that seem
to occur at the bottom of a business cycle
CONTROL 4 HOME AUTOMATION
presented by Mark Masters, Neuwave Systems
Join us for lunch, and learn how automation can make a home more userfriendly
with accessible features for grandpa and grandma, and more
entertaining for the kids.
and
KITCHEN TRANSFORMATIONS – CABINET
REFACING
presented by Nate Patrick and Paul Shabo, Kitchen & Bath
Galleries
Instructor: Bill Webb
Improve your business operations, REALTOR®
relations and customer follow-up by integrating your
sales force into an overall marketing plan. This course
emphasizes five basic principles of strategic sales
management and teaches you how to get the most
from every member of your team.
Remodel your marketing plan. To survive and
thrive in today’s business environment, a
remodeler requires a constant supply of leads
and clients. Remodeling is a service business
that relies heavily on referrals. This course will
help you build a positive reputation and
contented customers in your community.
Designation Credit:
CGA, CGR, Master CSP
Continuing Ed Credit:
CAPS, CGA, CGB, CGP, CGR, GMB, GMR,
CSP, MCSP, CMP, MIRM
Instructor: Jim Cirimele, MIRM
The construction detail of a home is a powerful
selling tool. Designed with sales in mind, this
course provides an overview of the process of
planning developments and individual homes. It
also reviews types and methods of construction,
expanding your knowledge of the building process
to enhance your future effectiveness in your sales
career.
For reference only. Program requirements may change. For the most complete and detailed designation requirements, please consult the Blueprint for Success, the official designation brochure or NAHB.org/education.
Instructor: Gian Hasbrock, MIRM
Effective marketing can make the difference between an
average sales year and a great one. However, planning
a marketing campaign can be a daunting task, especially
when promotional dollars are scarce. This course
provides planning tools that work on anyone’s budget.
Participants will learn how to analyze target markets,
identify competitive advantages, create accurate pro
formas and monitor outcomes. Don’t neglect this vital
component of your business.
