Generations do not progress in a linear fashion, but follow rather predictable cycles. Knowing where your probable purchaser is in the generational cycle can influence your traffic generation, branding, merchandising, and customized sales process. Learn how understanding generational identity markers open the door to building rapport, forging indelible bonds, and creating positive feelings. GenID sensitivity can make a significant difference in your sales and marketing success in all aspects of real estate sales, but especially in new homes and neighborhoods.
Learn how to find the information that’s critical to your business. You’ll gain knowledge of the demographic, economic, and psychographic factors that affect housing supply and demand. You’ll also learn to employ a model that projects opportunities for specific local markets.
Instructor: Gian Hasbrock, MIRM, MCSP, CRS
This 8-hour EPA approved course will certify participants for the new Lead Renovation, Repair and Painting (Lead Renovators) training requirements. In 2008 the US EPA announced new rules for contractors who renovate or repair housing, child-care facilities or schools built before 1978. Under the new rules contractors and workers must have documented training and practice lead-safe work practices to reduce potential lead exposures during renovation and repair activities. The requirements apply to anyone such as painters, plumbers, electricians, and contractors who could potentially expose children to lead dust during their work. This certification is mandatory if you do this work in North Carolina, and certification will be governed by the Health Hazard Control Unit (HHCU). NOTE: SPACE IS LIMIITED TO 10 participants. Class fee must be paid in order to reserve your space.
Feb 19, 2010: BICAR 2009-10: The NCREC's required 4-hour course for all renewing Brokers-in-Charge and those with BIC-eligible status. You MUST be BIC-eligible to receive credit for this course from the Commission. This year's topics are Dual and Designated Dual Agency Revisited; Compensation Issues; and Broker-in-Charge Requirements.
Feb 26, 2010 Update 2009-10: The NCREC's mandatory 4-hour continuing education course required of all real estate licensees. This year's topics include Agency Disclosure Requirements; Selected Property Management Issues; "Due Diligence" in Residential Transactions; Licensing & Education Review (a perennial topic); and a new section on NC Real Estate Agent Safety.
Mar 5, 2010 Elective: The Contract Maze: A 4-hour real estate continuing education elective course written by George Bell, DREI designed to navigate the intricate details and elusive question of "When does an offer become a contract?" Topics include: basic legal concepts; electronic documents and signatures; the offer and counteroffer; acceptance and rejection; multiple and backup offers and contingencies.
The HBA of Raleigh-Wake County is pleased to offer all three courses required for the CAPS designation. You may use this form to sign up for all three courses or only the course(s) you need for your CAPS designation.
April 7: Marketing & Communication Strategies for Aging and Accessibility (CAPS I)
April 8: Design/Build Solutions for Aging and Accessibility (CAPS II)
April 9: Business Management for Building Professionals
An executive level workshop presenting a market-driven approach to homebuilding and
residential development to optimize profitability. If you are looking for the keys to success for your builders, this is a program that should not be missed!
Presented by Dan Levitan, MIRM, CMP, CSP, CAASH
Do you want to find and take advantage of market opportunities for your company? Designed for mid-to-large-volume builders, this course will show you how to maximize results from every dollar you spend on marketing. With optimum product placement, pricing, and promotional tactics, you can plan future results with confidence.
Instructor: Roger Fiehn
Effective marketing can make the difference between an
average sales year and a great one. However, planning
a marketing campaign can be a daunting task, especially
when promotional dollars are scarce. This course
provides planning tools that work on anyone’s budget.
Participants will learn how to analyze target markets,
identify competitive advantages, create accurate pro
formas and monitor outcomes. Don’t neglect this vital
component of your business.
Instructor: Hal Von Nessen, MIRM, CMP, CAPS
This course offers participants an array of strategies to enhance their promotional efforts. It explores the selling power of merchandised models designed to showcase
the lifestyle benefits of a new home. It covers a variety of advertising media alternatives, public relations ideas, and sales center design techniques that appeal to target markets, optimize traffic flow and increase sales.
Designation Credit: CMP, MIRM
Continuing Education Credit: CAPS, CGA, CGB, CGP, CGR, CSP, GMB, GMR, Master CSP
Instructor: Bill Webb
Improve your business operations, REALTOR®
relations and customer follow-up by integrating your
sales force into an overall marketing plan. This course
emphasizes five basic principles of strategic sales
management and teaches you how to get the most
from every member of your team.
Instructor: Jim Cirimele, MIRM
The construction detail of a home is a powerful
selling tool. Designed with sales in mind, this
course provides an overview of the process of
planning developments and individual homes. It
also reviews types and methods of construction,
expanding your knowledge of the building process
to enhance your future effectiveness in your sales
career.
For reference only. Program requirements may change. For the most complete and detailed designation requirements, please consult the Blueprint for Success, the official designation brochure or NAHB.org/education.
