Home Builders Association

Rules / Submission Requirements

Please make sure to follow the submission requirements for each category entered.  Failure to do so may result in disqualification of the entry.

 Eligibility:   All products/communities must be built and/or marketed by an HBARWC and/or HBADOC member in good standing during the time period January 1, 2011 – December 31, 2011 to be eligible. That HBA Member must also be a TSMC member.

Among those in the industry eligible to enter are home builders, developers, marketing professionals, sales managers, sales personnel, advertising or public relations agencies, mortgage lenders, interior designers/merchandisers, architects, Realtors, etc. The subject community must have been offered for sale during the period from January 1 to December 31, 2011 and located in Wake, Durham, Orange, or Chatham Counties, or any adjoining counties.  A product or community that won a previous MAME competition may not be entered again in the same category unless they enter an entirely new product or community not previously entered.  For example, an entirely new ad, brochure, model, etc. would meet these requirements. Entry may be submitted for Individual Achievement Awards by the same person or persons who won in a previous MAME Award’s competition.  Direct questions to Judging Chair Ashley Rain at arain@pcshomes.com or Lara Wilson at (919)233-2033 or lwilson04@hbawake.com.

Entries:  A separate entry form must be submitted with each category entered.  The entry forms are available online at www.hbawake.com. The entry form must be completed and all entry requirements must be satisfied to be eligible.

Definitions:  For the purpose of the MAME Awards, Company (*) is defined as a building company, development company, sales and marketing company, advertising company or agency, interior designers, architects, lenders, etc. Community (**) is defined as having less than 300 homes in the overall plan. Master Planned Community (***) is defined with amenities, a mix of product and price ranges and more than 300 homes in overall plan (may include commercial).  

Digital Photos:  All digital photos must be in color.  Entries missing photo(s) and/or digital files will be disqualified.  Images can be vertical or horizontal.

MAME (Crash Course) School:  MAME School is available.  While not mandatory, all responsible for preparing entries for competition are strongly encouraged to log on and review MAME School.  This is especially important to first-time MAME entrants.

Categories:  The MAME Committee has the right to change the category for an entry if it is deemed the entry does not qualify in the category for which it was submitted and may, at its discretion, create new categories as the need arises.

Entry Fee: The “EARLY BIRD” entry fee is $125 for each marketing and Individual Achievement Award submission (check and entry form only due at “Early Bird” Deadline, collaterals due at a later date – see calendar).  The REGULAR Deadline entry fee is $150 for each Marketing and Individual Achievement Award submission (entire entry package due).  The LATE Deadline entry fee is $200 for each Marketing and Individual Achievement Award submission (entire entry package due).  Million Dollar Circle entries require an entry fee of $65 per sales associate submitted (remember: only TSMC members may enter).  Payment MUST accompany entries.  Companies submitting multiple entries must pay all entry fees with one check.  Make checks payable to the HBARWC. Master Card & VISA are accepted.  Entry fees are non-refundable.  Please include a copy of the check along with a copy of all entry forms covered by payment.  See the calendar for “Early Bird”, Regular, and Late Deadline dates.

Publishing Rights:   In entering the MAME awards programs, entrants grant MAME/TSMC and/or HBA permission to publish and/or reproduce entries in any HBA publication or product as well as grant the MAME/TSMC and/or HBA permission for publication or reproduction in any trade or consumer publication or product.

Deadline:  All entries must be submitted online according to entry time restrictions found on the  MAME Calendar.  ABSOLUTELY NO EXCEPTIONS!

Available for Judges’ Consideration:  Entries in categories 13-19 must be available for viewing by the judges from 9:00am to 6:00pm on judging days.  If home is not available for viewing when the judges arrive, it will not be judged.  Occupied homes must have a signed Homeowner Waiver/Release in order to be judged.  Detailed directions from the HBA to the site as well as a computerized map from a website such as Map Quest must be provided.

Inclement Weather Policy: In the event of inclement weather just before or during the judging that affects site visits, entries will be judged by photos.

Mandatory Individual Achievement Form: (Categories 30-40)  Individual Achievement Forms for each category are available online at www.HBAWAKE.com or www.HBADOC.com.  Submittal information must be complete - an incomplete submittal will result in disqualification.  All Mandatory Individual Achievement entries must be submitted in first person.  Individual entry forms must be validated by employer or supervisor.

Marketing Statements: Do not refer to community or company name in the text.

Judging:  Judging dates are noted on the calendar.  Distinguished experts selected for their expertise in the fields of sales management, new homes sales, interior merchandising, product design, marketing, building, and development from outside the area will judge the entries.  Each entry will be judged on its own merits – only on the entry material submitted; on site visit, if applicable; and only as it relates to the judging criteria – by our panel of highly qualified impartial judges. 

Each of the items listed under the judging criteria will be graded on the following point scale:      Adequate =1      Good =2       Very Good =3       Excellent = 4      Superior  =5

The points awarded for each item under the judging criteria will be totaled to give a total number of points for that entry.  In categories 1-12, each entry will also be judged on presentation of entry material.  If only one entry is received in a given category, judges have the option of deciding whether an award will be presented in that category. Judges, in consultation with the MAME Rules Committee, will have the right to change the category for an entry if it is felt the entry does not qualify in the category for which it was submitted.  The Judges may, at their discretion, create new categories as the need arises.  The decisions of the judging panel are final.

Nationals: Entering your Gold Award Winning MAME entry into the National Sales and Marketing Council's Awards is as easy as A-B-C-D.

                 A. Hold on to your Gold award-winning entry until time to submit to the Nationals.

                 B. Copy your award page from the MAME 2011 Award Winners book and submit with your entry.

                 C. Write a check made payable to NSMA. For more information on entry fees go to

                        www.thenationals.com

                 D. Mail to:  The Nationals NSMA, 10416 Hamilton St., Alta Loma, CA 91701

 National entries are due September 2012.

BE SURE TO READ THE JUDGING CRITERIA FOR EACH CATEGORY VERY CAREFULLY AS AN INCOMPLETE ENTRY CAN NOT BE JUDGED.