Below are the professional designation classes for 2013.
June 13 & 14: Lifestyle Merchandising, Advertising and Promotion Strategies (IRM III). 9:00am-5:00pm. Explore the selling power of merchandised models designed to showcase the lifestyle benefits of a new home. This class covers a variety of advertising media alternatives, public relations ideas, and sales center design techniques that appeal to target markets, optimize traffic flow, and increase sales. Designation Credit: CMP, MIRM. Instructor: Brian Flook. Cost to attend 2-day class: members $375; non-members $475
Oct 25: Multicultural Sales. 9:00am-5:00pm. Provide your entire building/ remodeling sales and marketing team with an understanding of our culturally diverse home-buying market and practical tips for communicating effectively with the multicultural client. Participants will hear about actual experiences with multicultural clients and can determine how to adapt their techniques to be successful with clients from any cultural background. Designation Credit: Master CSP. Instructor: Gian Hasbrock. Cost to attend 1-day class: members: $200; non-members $250.
Builders, Remodelers, Others:
If you have any suggestions of classes you’d like to have scheduled or topics you’d like to see addressed in a seminar, please let us know. Contact Judy at 919-233-2033.